In recent years, due to the difficulty of the wicker craftsmanship, the long learning cycle, and the complicated procedures, some old artists have passed away one after another, and young people are unwilling to learn, leading to part of the craft lost and facing endangered conditions. Many excellent folk handicrafts are faced with such problems. From the prosperity of Linshu willow weaving, we once again see the value of the market. Local people try various raw materials, increase product varieties, and use e-commerce to promote products, not only let the willow weave go. On the road of industrialization, it also provides more and more people with a platform for employment and development. Of course, traditional crafts will follow. Allowing the market to participate in traditional protection in a reasonable manner is not only an important means of protecting intangible cultural heritage, but also a guarantee for the development of rural characteristic economic development.